Sony Bravia 98-inch 4K Ultra HD HDR Professional Display Deep Black BZ53L

Product Overview:

BRAVIA FW-98BZ53L

Realize absolute image quality: flagship 98-inch 4K Ultra HD HDR BRAVIA Professional Display with Deep Black Non-Glare Coating and Cognitive Processor XR.

Awesome picture quality, brightness, and contrast in our largest screen size

The extraordinary presence of our biggest, brightest Professional BRAVIA demands every audience’s attention. Blending cutting-edge technology with installation-friendly features, the 98” BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out. With spectacular 780 nit brightness, cinematic color, and a huge viewing angle plus capacious 32 GB memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.

Spectacular 780 nit brightness, and more

Brightness matters. In busy retail showrooms or corporate lobbies, 98” BRAVIA BZ53L shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming further boosts peak brightness to an eye-popping 1500 nits.

Deep Black Non-Glare Coating ensures clarity and contrast, even in bright lighting

Bright or harsh room lights can mean grey, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms, and classrooms. Sony’s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast, are the key to dynamic visuals bursting with true-to-life color and detail that inspire everyone, from corporate visitors and staff to shoppers and students.

Professionally designed for flexible installation

Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. Our flagship 98” BRAVIA BZ53L is engineered from the ground up for quicker, easier, and more flexible installation in retail and corporate environments.

Professional settings

BRAVIA makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote control functions, remove labels, and block buttons to avoid tampering when the screen is being used in public spaces. Customise and store display settings, then copy them easily from display to display via USB flash memory.

Simple signage

Deep Black Non-Glare Coating ensures clarity and contrast, even in bright lighting

Bright or harsh room lights can mean grey, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms, and classrooms. Sony’s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast, are the key to dynamic visuals bursting with true-to-life color and detail that inspire everyone, from corporate visitors and staff to shoppers and students.