Sony 98" X90L Class BRAVIA 4K UHD Smart Google TV XR XR98X90L

Product Overview:

See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™. XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness.   

Intelligent and powerful TV processing

See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye.

Enhanced contrast and impressive brightness

Experience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast.

Billions of real-world colors

Access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.

The entertainment you love. With help from Google.

With 700,000+ movies and TV episodes, live TV and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you.

Movies on us with BRAVIA CORE™

With the BRAVIA CORE™ app, enjoy the latest Sony Pictures Entertainment titles and the largest IMAX® Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases.

All your game settings in one place

With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer, apply a Crosshair overlay, and use the Screen Size feature to shrink your screen.

Level up your gaming with HDMI 2.1 features

Sony TVs deliver a thrilling gaming experience with support for 4K/120, VRR, and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games.

Perfect for PlayStation® 5

Get detailed, responsive game play and feel the action all around you with Sony TV exclusive feature for the PlayStation® 5 console. Auto HDR Tone Mapping automatically adjusts the HDR settings of the PS5® console to the TV for detailed, high-contrast scenes.

Cinematic content as the creator intended

Get extraordinary picture quality and enjoy your favorite content the way it was designed to be seen. Dolby Vision® makes scenes come to life with striking highlights, deeper blacks, and vibrant colors.

Sound and picture in perfect harmony

Hear an exceptional audio experience with more realistic sound and clear dialogue. With Acoustic Multi-Audio™, sound positioning tweeters on the sides of the TV produce a wider, elevated soundstage, enabling audio to follow the action on screen.

Pairs perfectly with Sony soundbars

Paired with select Sony soundbars, our latest TVs go even further to bring you an unmatched audio-visual experience. Acoustic Center Sync synchronizes the TVs speakers with the soundbar, reinforcing the center speaker channel for clearer, fuller vocals.

Bring back lost texture and detail, the intelligent way

Bring back lost texture and detail, with reduced noise and blur, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.

Intelligent motion processing for fast-moving, blur-free scenes

XR Motion Clarity™ combats blur and judder by cross-analyzing key visual elements and precisely controlling the action in every scene to ensure picture quality stays smooth, bright, and clear.

Hands-free help from Google

With hands free voice control built into Sony TVs with Google TVs, you can set aside your remote and simply use your voice to search and access entertainment, get answers, control the TV and smart home devices and streamline your day. Just say “Hey Google” to get started.

All your favorite streaming apps in one place

Sony TVs with Google TV™ give you access to all your favorite streaming apps in one place, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, HBO Max, Peacock, and many more.

Family-friendly smart TV

Discover a fun collection of movies and shows for the whole family. Create a Kids Profile that can help you guide children to age-appropriate content. Set parental controls to restrict what streaming services are shown, limit watching time, and even set bedtimes.

Works with AirPlay

With Apple AirPlay support, you can share pictures, video, or audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from your favorite apps, the Apple TV app, or even from Safari.

What's Included